---
title: "Social Proof"
created: "2026-07-02"
updated: "2026-07-02"
type: "concept"
status: "compiled"
category: "ui-patterns"
namespace: "ui-patterns"
source_url: "https://ui-patterns.com/patterns/Social-proof"
source_site: "UI Patterns"
source_copyright_note: "Source site footer says All rights reserved; this page is a catalog pointer, not a republication."
source_path: "/patterns/Social-proof"
source_slug: "Social-proof"
track: "Persuasive Design Patterns"
group: "Social"
subgroup: "Social biases"
section_headings:
  - "Problem summary"
  - "Example"
  - "Usage"
  - "Solution"
  - "6 ways to use Social Proof"
  - "Appeal to logic, emotions, and to ethical character"
  - "Rationale"
  - "Related studies"
  - "Discussion"
  - "Getting social proof right"
  - "Keeping a balance: social proof boosters and killers"
example_count: 13
retrieved_at: "2026-07-02T18:23:09+00:00"
confidence: "medium"
---
# Social Proof

> Catalog pointer for the UI Patterns source page: [Social Proof](https://ui-patterns.com/patterns/Social-proof).

## Taxonomy

- Track: Persuasive Design Patterns
- Group: Social
- Subgroup: Social biases
- Source breadcrumb: Design Patterns > Social > Social biases > Social Proof

## Source Page Inventory

- Source URL: https://ui-patterns.com/patterns/Social-proof
- Page title: Social Proof design pattern
- Section headings available at source: Problem summary, Example, Usage, Solution, 6 ways to use Social Proof, Appeal to logic, emotions, and to ethical character, Rationale, Related studies, Discussion, Getting social proof right, Keeping a balance: social proof boosters and killers
- Example screenshots detected at source: 13
- Primary example image detected: yes

## Retrieval Notes

Use this page as a routing handle, then open the source URL when you need the full pattern explanation, screenshot examples, or exact wording. For public Pixi Wiki use, prefer paraphrased design implications over long source quotes.

Useful retrieval frame:

- Ask what user behavior or interface decision this pattern is meant to shape.
- Check the source page sections before prescribing it; many pages distinguish usage, solution, rationale, and examples.
- Compare nearby patterns in the same subgroup before choosing one.
- Cite this catalog page plus the source URL when using the pattern in design review.

## Source Shape

- Problem summary: 11 words on source page
- Example: 53 words on source page
- Usage: 52 words on source page
- Solution: 553 words on source page
- 6 ways to use Social Proof: 123 words on source page
- Appeal to logic, emotions, and to ethical character: 350 words on source page
- Rationale: 315 words on source page
- Related studies: 86 words on source page
- Discussion: 469 words on source page
- Getting social proof right: 199 words on source page
- Keeping a balance: social proof boosters and killers: 133 words on source page

## Source Navigation

- Previous source navigation: Peak-end rule
- Next source navigation: Kairos