---
title: "Liking"
created: "2026-07-02"
updated: "2026-07-02"
type: "concept"
status: "compiled"
category: "ui-patterns"
namespace: "ui-patterns"
source_url: "https://ui-patterns.com/patterns/Liking"
source_site: "UI Patterns"
source_copyright_note: "Source site footer says All rights reserved; this page is a catalog pointer, not a republication."
source_path: "/patterns/Liking"
source_slug: "Liking"
track: "Persuasive Design Patterns"
group: "Social"
subgroup: "Social biases"
section_headings:
  - "Problem summary"
  - "Example"
  - "Usage"
  - "Solution"
  - "Physical attractiveness"
  - "Similarity"
  - "Compliments"
  - "Contact"
  - "Cooperation rather than competition"
  - "Conditioning & association"
  - "Rationale"
  - "Discussion"
  - "Powerful Pairings"
  - "Ethical Recommendations"
example_count: 4
retrieved_at: "2026-07-02T18:23:09+00:00"
confidence: "medium"
---
# Liking

> Catalog pointer for the UI Patterns source page: [Liking](https://ui-patterns.com/patterns/Liking).

## Taxonomy

- Track: Persuasive Design Patterns
- Group: Social
- Subgroup: Social biases
- Source breadcrumb: Design Patterns > Social > Social biases > Liking

## Source Page Inventory

- Source URL: https://ui-patterns.com/patterns/Liking
- Page title: Liking design pattern
- Section headings available at source: Problem summary, Example, Usage, Solution, Physical attractiveness, Similarity, Compliments, Contact, Cooperation rather than competition, Conditioning & association, Rationale, Discussion, Powerful Pairings, Ethical Recommendations
- Example screenshots detected at source: 4
- Primary example image detected: yes

## Retrieval Notes

Use this page as a routing handle, then open the source URL when you need the full pattern explanation, screenshot examples, or exact wording. For public Pixi Wiki use, prefer paraphrased design implications over long source quotes.

Useful retrieval frame:

- Ask what user behavior or interface decision this pattern is meant to shape.
- Check the source page sections before prescribing it; many pages distinguish usage, solution, rationale, and examples.
- Compare nearby patterns in the same subgroup before choosing one.
- Cite this catalog page plus the source URL when using the pattern in design review.

## Source Shape

- Problem summary: 14 words on source page
- Example: 89 words on source page
- Usage: 42 words on source page
- Solution: 759 words on source page
- Physical attractiveness: 120 words on source page
- Similarity: 75 words on source page
- Compliments: 91 words on source page
- Contact: 90 words on source page
- Cooperation rather than competition: 235 words on source page
- Conditioning & association: 102 words on source page
- Rationale: 235 words on source page
- Discussion: 1234 words on source page
- Powerful Pairings: 335 words on source page
- Ethical Recommendations: 282 words on source page

## Source Navigation

- Previous source navigation: Product page
- Next source navigation: Walkthrough